At CBM, the work we do every day is shaped by more than operational expertise. It is shaped by a shared set of values that guide how we show up for our people, our customers, and the communities where we operate. That shared foundation is what we call Our VC Way, and it reflects the Canada Building Materials’ values and culture, which connect every plant, every team, and every project we take on across Ontario and Quebec.
As part of Votorantim Cimentos, one of the world’s largest building materials companies with operations in 11 countries, we carry both the strength of a global organization and the accountability of a local one.
Our VC Way is the cultural framework that connects our teams across every location, role, and responsibility. It is built around nine principles, organized into three ways of operating: how we are, how we work, and how we grow. These values show up in how a dispatcher communicates a schedule change, how a quality control team approaches a difficult specification, and how a plant manager engages with the neighbourhood next door. Local expertise makes us capable. Our shared culture is what makes us consistent.
No result takes priority over our people’s safety. It is non-negotiable, always.
We do what is right. We respect and learn from diverse perspectives.
Sincerity and transparency build trust. Kindness keeps the door open.
We stay close to customers. Their real needs drive our decisions.
We build straightforward, dependable systems. Clear communication keeps projects moving.
Everyone is accountable, regardless of role. We follow through.
We learn from every project. Each experience makes us better.
We measure success both in the long‑term impact of our work and in the immediate performance of each project. Quality is never negotiable.
We invest in people, communities, and responsible operations. That is the work.
